Blog

Shopping a wig online can feel exciting like choosing a door to new looks and new confidence. But that excitement often comes with a few hidden traps. Many shoppers click “buy now” before fully understanding what they’re getting, and that leads to disappointment, returns, or wigs that never leave the box. Or maybe the store simply wasn’t trustworthy.

The truth is:
Most wig-shopping problems come from avoidable mistakes.

And with online wig shopping becoming more popular every year—especially in Canada, the U.S., and Europe—it’s more important than ever to shop smart.

To make your shopping experience smooth, safe and satisfying, this guide breaks down the most common mistakes in online wig shopping and how to avoid them. These tips come from real experience and real wig experts at rionabeauty. Let’s make sure your next wig purchase feels like a perfect match—not a guessing game. 

1. Not Checking the Correct Wig Size

Many people assume wigs come in “ one size fits all”. But they don’t. 

A wig that is too tight can feel like wearing a rubber band around your head. A wig that is too loose can slide back, shift, and look unnatural. Most wig returns happen because the buyer didn’t measure their head first.

Why This Happens

Most shoppers skip measuring their heads. They assume the wig will “probably fit.”

How to Avoid This

Use a soft measuring tape and measure:

• Use a flexible measuring tape. 

• Measure your head circumference, ear-to-ear, and front-to-nape. 

• Compare your numbers with the brand's size chart. 

Then compare your numbers with the wig seller’s size chart.
Most quality wig stores include  wig measurement guide explains accurate techniques clearly helpful for all.

2. Choosing a Wig Color Based Only on Product Photos

Your phone or laptop screen can totally change the colors. Lighting, filters, editing, and model skin tone all change the way colors appear.

Common Problems

• The color looks darker in real life

• Undertones look different

• Highlights appear too bright

• Shade appears too warm or too cool
  
  

How to Avoid This

• Look for real customer photos

• Watch product videos

• Check color swatches

• Read color descriptions

• Choose natural tones if you’re unsure
  
  

Explore Riona Beauty’s real-life photos from collections/human-hair-wigs 

3. Ignoring Wig Density (A Big Mistake for Beginners)

Density determines how full or natural the wig will look.
It also affects styling and maintenance.

Typical Beginner Mistakes

• Ordering 200% density thinking it's “better”

• Choosing a thin wig that looks too flat

• Not understanding difference between curly vs straight density
  
  

How to Avoid this Mistake:

• From everyday wear, 130%-150% density is natural.

• For full glam looks, 180%+ works well.

Riona Beauty clearly lists density on every wig product page so you always know what you're getting.

4. Buying Without Checking the Wig Cap Type

The cap shapes how you style your hair—it sets the part, lets air flow through, keeps it comfortable, and makes it look convincingly real, like soft strands brushing your fingers. When shoppers don’t take a moment to learn about cap types, they’re often let down—the wig fits or moves in ways they never expected, like hair that won’t quite fall into place.

Common Cap Types

Lace Front: realistic hairline
Full Lace: flexible styling
360 Lace: ponytail-friendly
Machine-Made: budget-friendly
Glueless Caps: beginner-friendly

How to Avoid This Mistake

Choose your cap based on your lifestyle, not just the price.
Sjhairworld provides clear diagrams explaining cap constructions.

5. Falling for Unrealistic Prices

If a 100% human hair wig is extremely cheap, it is almost always fake. Many buyers are tricked into purchasing mixed-fiber or synthetic wigs sold as “human hair.”

How to Avoid This Mistake

• Shop for trusted stores with clear product information.

• Looks for customer photos and verified views.

• If the price seems too good to be true , a walk away. 

Riona Beauty only sells authentic human-hair-wigs with full transparency.

6. Not Reading the Full Product Description

Many shoppers skip product descriptions and only look at photos.
But descriptions include crucial details like:

• Hair origin

• Lace type

• Parting space

• Density

• Cap type

• Length

• Hair texture

• Whether knots are bleached

• Maintenance level
  
  

Why This Matters

Skipping these details often leads to wrong expectations.

How to Avoid This

Take 20 to 30 minutes to read everything before you buy.

7. Ignoring the Store’s Return or Exchange Policy

Some wig stores offer no returns at all. Others charge very high restocking fees.

Common Mistakes

• Buying without reading the return rules, 

• assuming you can send a wig back after trying it on, 

• and overlooking the store’s hygiene policy can leave you stuck with one that smells faintly of hairspray.
  
  

How to Avoid This

• Make sure to read the store’s return policy before you hit that final checkout button. 

• Check that the wig return policy is clear about hygiene rules—like whether you can try it on once—and easy to understand.

8. Forgetting to Compare Wig Length Properly

A 20-inch curly wig looks much shorter than a 20-inch straight wig.
This causes confusion for new buyers.

How to Avoid This

• Check length charts

• Compare length photos

• Understand shrinkage in curls
  
  

Riona Beauty’s product images show true length comparisons for each texture.

9. Not Understanding Hair Type Differences

Human hair and synthetic wigs behave completely differently.

Human Hair Wigs

• Last longer

• Can be heat-styled

• Natural movement 

• Require more care
  
  

Synthetic Wigs

• Budget-friendly

• Pre-styled

• Low maintenance

• Limited heat tolerance

• more affordable.
  
  

10. Buying From Unverified or Unknown Stores

Online wig scams are becoming common.
Many people accidentally buy:

• Fake wigs
  

• Low-quality blends
  

• Wigs with wrong density
  

• Wigs with mismatched lace color
  
  

How to Avoid This

• Look for real reviews
  

• Make sure the site has customer photos
  

• Check business contact details
  

• Look for clear product information
  
  

Trustworthy wig brands never hide details.

11. Not Checking Shipping Times & Customs Fees

Many wig stores ship from overseas warehouses, causing:

• Long delivery times, like 3-6 weeks shipping. 

• Hidden customs fees

• No tracking updates
  

How to Avoid This

• Choose a Canadian-based or North American wig store for faster delivery. 

• Riona Beauty ships directly within Canada, reducing delays.

12. Underestimating Wig Maintenance

A wig might look beautiful online, but if you don’t care for it properly, it will tangle, frizz, or lose its shape.

Maintenance Mistakes

• Using the wrong shampoo

• Using high heat

• Brushing the wig when wet

• Skipping heat protectant

• Storing it incorrectly
  

Frequently Asked Questions (FAQ)

1. Is it safe to buy wigs online?

Yes—if you buy from verified stores with real photos, reviews, and clear product details. 

2. What’s the biggest mistake in online wig shopping?

Not measuring your head size correctly.

3. How do I choose the right wig color online?

Check videos, real customer photos, and color swatches.

4. Should beginners buy synthetic or human hair?

Beginners can choose either, but human hair offers the most natural look and longer lifespan.

5. How do I avoid buying from a fake wig store?

Avoid websites with no reviews, extremely cheap prices, or unclear policies.

6. Why does wig density matter?

Density affects volume, styling, and how natural the wig looks.

7. Can I return a wig after trying it on?

Most stores do not allow returns after full wear, so always check the return policy before buying.

Here is a simple, clear, and human-friendly conclusion for your blog:

Conclusion

Buying a wig online can feel confusing, but it becomes much easier when you know what to look for. Steer clear of the usual slip-ups, grabbing the wrong size, picking a color that looks off under real light, or trusting sketchy shops, and your shopping trip will feel a whole lot smoother. Do a bit of research, and it’ll pay off, you’ll find a wig that looks real, feels soft against your neck, and holds up beautifully over time.

Take your time, compare details, and choose a trusted store with clear photos, honest information, and good customer support.
If you want high-quality human hair wigs and beginner-friendly guidance, visit .rionabeauty. Here, you can shop with confidence and find a wig that truly fits your style and needs.

Your perfect wig is out there—and now you know exactly how to choose it.